The Bid Outcomes Report 2027 | Practitioner Survey

Part 1 · Your team

1. What best describes your role?

Proposal or bid managementCaptureBusiness developmentExecutive leadershipMarketingOther

2. What sector are most of your bids in?

Engineering and constructionEnergy, mining and industrialFederal and defenseState, local and educationHealthcareProfessional and IT servicesOther

3. What's the typical value of the contracts you pursue?

Under $1M$1M to $10M$10M to $50MOver $50M

4. About how many formal bids or proposals does your team submit a year?

Under 1010 to 2425 to 4950 to 99100 or more

Part 2 · Your outcomes

5. Over the past 12 months, roughly what was your team's win rate on formal bids?

Under 20%20 to 29%30 to 39%40 to 49%50% or moreWe don't track it

6. How does your organization calculate win rate?

By number of bidsBy contract valueBothIt isn't formally calculated

7. Apart from winning, what do you count as a successful bid? (Select all that apply)

Making the shortlist or oralsStrong evaluator scoresUseful debrief feedbackBetter positioned for the next opportunityKeeping an existing clientHolding our price or marginOnly a win counts

8. Which of these do you count as a failure? (Select all that apply)

Losing a bid we scored well onLosing to the incumbentNot making the shortlistWinning at a price we regretBidding on something we should have passed onLosing without learning why

9. In the past 12 months, how often did you lose a bid you believed you'd scored well on?

NeverOnce or twiceSeveral timesIt's common

10. When you lose, what do you think is most often the real deciding factor?

PriceIncumbent advantageEvaluators knew another bidder better / unknownTechnical scorePerception misalignmentWe rarely find out

11. After a loss, how often do you get a debrief that tells you something useful?

AlwaysUsuallySometimesRarelyNever

Part 3 · Before the proposal

12. On a typical bid, how many members of the evaluation committee has your team met/spoken with before you submit?

NoneOne or twoAbout halfMost or allWe usually don't know who's on it

13. Before an RFP is released, who in your firm owns how evaluators see you?

CaptureBusiness developmentMarketingExecutivesNobody really owns it

14. Which of these would you consider fair game during a live pursuit? (Select all that apply)

Thought leadership contentTargeted digital ads to the client organizationExecutive video messagesCase studies sent to known contactsSponsoring events the client attendsNone of these

15. Optional: What's one thing you wish you knew about how evaluators saw your last bid?

Your details (for the gift card draw)

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Optional

Send me the results before they're publishedI'm open to a 15-minute call to discuss the survey furtherI'd like more info on Yappy

Responses are confidential and reported in aggregate only. Contact details are used for the $500 gift card draw (one winner, drawn November 13, 2026, no purchase necessary) and the opt-ins you choose.

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