Yappy uncovers every stakeholder on deals and pursuits, then aligns them on your value with targeted campaigns. Performance data and signals are surfaced in our platform for actionable insights.
Yappy determines what sets you apart in your deals, and anywhere there are perception challenges, to craft deal-specific video ad campaigns. Our software utilizes partner APIs to map and target every stakeholder on your pursuits.
Our content team produces account-specific targeted video content that is delivered everywhere your stakeholders spend time online (2,000+ channels). Channels include social media, news, and sports sites and connected TV.
The Yappy Platform translates data from our campaigns into stakeholder intelligence data–before, during, and even after deals are won. Dashboards provide data on the health of your active deals, influenced roles, buying committee, and messaging effectiveness. Our team monitors campaign performance and makes adjustments as needed.
B2B BUYER INTENT SIGNALS
Drive complex deals with visibility, even when you aren't hearing back or during procurement. The Yappy Platform provides full insight into every role involved in your deal and their level of intent.
Actionable insights and signals on deals, even when the deal is in a silent phase or dark funnel.
Find which roles are influencing the deal beyond your champion to strengthen buy-in.
Drive the narrative beyond the champion and influence in-group preference and consensus.
"We knew what we could do. We just couldn't always get that message to the people inside a client organisation who actually needed to hear it, especially the ones we couldn't get a meeting with. Yappy changed that. We've won bids that felt impossible before."
Influence the stakeholders in long, multi-layered deals – even the ones you never meet.
Stand out in procurement-driven bids by making sure your value is understood beyond price.
Move from one project or location to many by aligning decision-makers across the organization.
Continue to share why your solution should win, even during the dark or silent phase.
Overcome perception barriers and break into new regions or industries with credibility and trust.
Educate and align stakeholders, even if perception misalignment is a key issue
From the yappy blog
See how Yappy helps you win procurement-driven deals, shift perceptions, and gain a competitive edge.
