Yappy reveals every deal stakeholder and drives influence and signals across target accounts, bids, and RFPs to align buying committees and increase win rate.
Yappy determines what really sets you apart in your deals, and anywhere there are perception challenges that we can improve. We then use our Decision Chain Influence software to map every stakeholder on your target accounts, bids, or RFPs.
Our content team produces account-specific targeted video content that is delivered everywhere your stakeholders spend time online (2,000+ channels). Channels include social media, news, and sports sites and connected TV.
The Yappy Decision Chain Influence Platform translates data from our Always-on and Targeted campaigns into stakeholder intelligence data before, during, and even after deals are won. Your Business Intelligence rep continuously monitors campaign performance and makes adjustments as needed. Anayltics dashboards provide data on the health of your active deals, influenced roles, buying committee, and messaging effectiveness.
B2B BUYER INTENT SIGNALS
Drive complex deals with visibility, even when you aren't hearing back or during procurement. The Yappy Platform provides full insight into every role involved in your deal and their level of intent.
Actionable insights and signals on deals, even when the deal is in a silent phase or dark funnel.
Find which roles are influencing the deal beyond your champion to strengthen buy-in.
Drive the narrative beyond the champion and influence in-group preference and consensus.
Influence the stakeholders in long, multi-layered deals – even the ones you never meet.
Stand out in procurement-driven bids by making sure your value is understood beyond price.
Move from one project or location to many by aligning decision-makers acorss the organization.
Contiune to share why your solution should win, even during the dark or silent phase.
Overcome perception barriers and break in to new regions or industries with credibility and trust.
Educate and align stakeholders, even if perception misalignment is a key issue
From the yappy blog
See how Yappy helps you win procurement-driven deals, shift perceptions, and gain a competitive edge.
