The yappy blog

Yappy Articles & News

Our blog provides updates on our company and product as well as research and learning on the following: sales and marketing trends, strategy, insights around stakeholder influence, decision chain alignment, and winning complex B2B deals.

July 31, 2026
Navigating Multi-Stakeholder B2B Bid Cycles
May 22, 2026
Case Study: How Cherratta Lodge Strengthened Client Relationships — and Won Their Largest Contract — with Yappy
May 22, 2026
The Myth of Personalized Messaging: Why Stakeholder Alignment Wins Deals
May 22, 2026
Gartner Says 74% of Buying Groups Experience “Unhealthy Conflict.” Here’s How to Fix It.
May 22, 2026
Introducing Decision Chain Influence: The New Infrastructure for Winning Complex B2B Deals
May 22, 2026
Why Deals Die in Silence—and What to Do About It
May 22, 2026
Why Contact-Based Outreach is Dead—and Risky
May 22, 2026
You Can’t Win Multi-Million Dollar Deals With Single-Threaded Sales
May 22, 2026
The Era of Easy Growth is Over—Now It’s About Winning the Right Deals
May 22, 2026
Where Martech Ends, Yappy Begins
May 22, 2026
Compliant Growth in a Post-Privacy Area

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