Deals never go silent with Yappy

When procurement takes over and decisions go quiet, Yappy gives you the influence and data you need to stay front-and-center.

get in the deal room and reach stakeholders during procurement
buyer intelligence data
reaching buyers in an RFP

How does Yappy influence deals?

Our solution influences deals using two campaign types: Always-on and Tactical. Once created by our deal infrastructure team, your campaigns can be viewed in the Yappy Platform to see which roles are engaging with what messaging and when, and how complete the stakeholder influence has been for each account.

The YAppy Solution

The Yappy Platform leverages data-driven insights and creative execution to influence complex enterprise deals at scale.

Always-on

Educate and align the decision chain at strategic companies before opportunities exist. When the right deal opens up, they already know who you are and what makes you different.

Tactical

Deliver targeted videos to decision-makers in live deals where they’re viewing content — on LinkedIn, industry sites, connected TV, and more. Our in-house creative team creates media to infulence stakeholders, not just be viewed.

The yappy platform

Full visibility throughout procurement

deal infulence data

No silent period

View real-time reach and influence data all the way through the buyer journey - even during procurement silent periods.

Yappy deal influence platform view

Real-time insights

View watch time and engagment charts over the campaign lifetime, and what messaging resonated and when – allowing for data-backed decisions.

Stakeholder heat mapping

See how complete your reach and influence on key functions and specific roles is within the decision chain of your deals.

Industries we serve

Built for the industries that run on complex deals

Mining

Influence procurement decisions across large-scale mining enterprises.

Energy

Reach stakeholders driving capital decisions in energy sectors.

Engineering

Align buyers across complex engineering procurement cycles.

Manufacturing

Win complex manfacturing deals by influencing the full buyer committee.

Finance

Reach decision-makers in financial services firms.

Construction

Influence multi-stakeholder construction bids at scale.

Technology

Influence complex SaaS and enterprise tech buying committees across long sales cycles.

Logistics

Win supply chain and logistics contracts by reaching the right stakeholders at the right time.

Healthcare

Engage clinical and operational stakeholders driving procurement across health systems and health tech.

Trusted by industry leaders

Rotation Group Logo
CSE Company Logo
HiQA Logo
Shermac
THE BUYING JOURNEY

Yappy takes over where ABM and sales go dark

Most sales and marketing tools help you find leads, contact them, organize them, or even submit RFP bids – almost none help you actually win the contract. That's where Yappy comes in.

Lead/bid list building
Opportunities Identified
Bids Submitted
Dark
Funnel
Committee Review
Deal Won
Activation
Adoption
01 / Lead Generation
02 / Account Based Marketing
03 / Deal Influence

Pre-Yappy:
Find opportunities

Use other tools and methods to find target accounts, bids and tender opportunities.

Outbound Enrichment List Building

In addition to Yappy

Top-of-funnel awareness, traditional marketing and sales, bid submission.

Content Syndication ABM Display Retargeting Web signals

Yappy: Deal Influence

Deal-specific content delivered to key stakeholders whilst tracking engagement and insights.

Stakeholder Mapping Influence Content Delivery Content Engagement Tracking Deal Insights

Yappy FAQs

Quick insights for prospective clients

stakeholder influence in bids and tenders
Engineered for enterprise growth

Influence deals. Win bigger.

Partner with Yappy to close complex enterprise sales.