Rotation Group is an industrial services company specializing in gas turbine maintenance, repair, and overhaul — serving major energy and mining operators like BHP, Chevron, Woodside, and Santos across Australia, New Zealand, and Canada.
Company website →As a growing SME, the Rotation Group team recognized that while they knew their strengths and differentiators internally, their external messaging wasn't fully aligned or consistently delivered to the stakeholders who needed to hear it. Rotation Group sought out a solution to educate and align decision makers on target accounts in order to increase win rate and better forecast company growth.
Yappy's onboarding starts with a messaging consultation. For Rotation Group, we determined what sets them apart in deals, uncovered perception challenges, and aligned around how they should be perceived in the market.
Next, Yappy deployed our Always-on and Tactical programs, which deliver short, targeted videos to stakeholders on target accounts where they're already spending time online: on LinkedIn, industry sites, TV streaming platforms, and more. Our Always-on educates a wider range of targets while Tactical influences stakeholders on select live deals.
As bids approach, Rotation Group leverages the Yappy Platform to view engagement from the internal buying committee and which additional roles are in play. It validates that their Yappy programs are keeping them top-of-mind and providing intent signals that would not have been visible any other way during the silent phase.
Within a few weeks, Rotation Group found that in early conversations with prospects, people had already heard of them and reported seeing ads about their capabilities before the first meeting occurred. This was a meaningful change. Now, instead of spending valuable time explaining who they were or outlining their full scope, conversations could move faster toward understanding client challenges. It also became clear that their brand was showing up earlier in the buying process and sticking in the minds of stakeholders who had previously been impossible to reach via other methods.
"We know we are the best choice, and we can explain why. We just couldn't get that message to the decision makers inside a pursuit who needed to hear it. Now we know our success rate will be around 80% on deals that we deploy Yappy on. This allows us to better forecast and compound future growth as well."
One win in particular stood out. With zero physical presence in the United States, Rotation Group asked to stand up an urgent Tactical campaign against a live pursuit targeting the named decision-maker during the proposal window, which produced recognition inside the US buying committee. “The Senior VP of Procurement even connected with us mid-proposal, claiming to be educated on our capability,” said Dane Balle, CEO of Rotation Group.
That one Tactical piece helped convert a cold US account into a $20.5M, three-engine LM2500 contract, proof that Yappy's Tactical program can get in front of the right stakeholders on $5M+ projects and deliver immediate wins in a brand-new market, without boots on the ground. When the bid decision came through, the impact was unmistakable: they had won the largest contract in the company's history.
For Rotation Group, the ROI is clear: Yappy helps them break the ice and get to deeper understanding faster, helps prospects recognize them earlier, and helps influence the internal teams that ultimately determine whether they are selected. It's helped them win multiple contracts, and even forecast company growth more reliably.
See how Yappy helps you win procurement-driven deals, shift perceptions, and gain a competitive edge.