As a growing SME, the Rotation Group team recognized that while they knew their strengths and differentiators internally, their external messaging wasn’t fully aligned or consistently delivered to the people who needed to hear it. Rotation Group knew they needed foundational influence infrastructure – determining what really set them apart in deals, perception challenges, and messaging to educate decision makers quickly and effectively.

How Yappy Helped

Yappy’s onboarding commences with a messaging and stakeholder assessment. For Rotation Solutions, we refined messaging, determined what sets them apart in deals, uncovered perception challenges, and aligned around how they wanted to be perceived in the market. Rotation Solutions found the Yappy messaging refinement so beneficial, their internal team aligning their website, sales approach, and external materials to the same message.

Next, Yappy deployed our Always-on and Tactical programs, which deliver short, targeted videos to stakeholders where they’re already spending time virtually — on LinkedIn, industry sites, TV streaming platforms, and more. Our Always-on educates a wider range of targets while Tactical influences stakeholders select live deals.

Within a few weeks Rotation Group found that in early conversations with prospects, people had already heard of them. Some had even seen material about their capabilities before the first meeting occurred. This was a meaningful change. Now, instead of spending valuable time explaining who they were or outlining their full scope, conversations could move faster toward understanding client challenges and determining where Rotation Group could add value. It also became clear that their brand was showing up earlier in the buying process and sticking in the minds of stakeholders who previously had been impossible to reach via cold outbound.

One moment in particular stood out. The team had been trying to connect with a specific stakeholder ahead of a tender but had no success breaking through. Then, through the Yappy platform, they noticed that person interacting with their content. It was a signal that the message had finally reached them. That small interaction immediately changed the tone and ease of the subsequent conversation. The door was open.

As the tender approached, Rotation Group leveraged Yappy’s Tactical program, and saw clear engagement from the internal buying team and which roles were in play on their Yappy platform dashboard. It was a positive sign, one that validated the messaging, and importantly, one that never would have been visible without Yappy. When the tender decision came through, the impact was unmistakable: they won a major project with that client.

For Rotation Group, the value was clear. Yappy helped them break through the ice and get to real conversations and deeper understanding faster, helped prospects recognise them earlier, and helped influence the internal teams that ultimately determine whether opportunities move forward. And in this case, it helped them win.