Deal Marketing for Large, Complex Bids

Marketing shouldn't stop after the lead becomes an active deal. Yappy extends your capability through precision audience targeting using TV-quality executive video ads produced at networks delivered directly to stakeholders on a deal wherever they view content across 2,000+ channels.

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influence decisions and stakeholders in large procurement bids

How Yappy works

STEP 1

Stakeholder mapping + perception assessment

We pinpoint every key stakeholder in the precurement panel, including the people who influence them. The entire decision chain is then mapped to align everyone’s perception in your favour.

STEP 2

Precision targeting with engaging content

Reach your entire decision chain with tailored content that demonstrates why you’re the best choice. Human-led creative, driven by unique AI-targeting across 2,000+ channels.

Yappy executive ceo video ads
STEP 3

Keep influence after bids close

Our platform provides data-backed insights into stakeholder engagement before and during and after deal cycles. We then align perceptions and keep the campaign accelerating even after official communication cuts off.

Proven results.

Leading firms rely on our expertise.

image of another team member (for a productivity tools business)

"We knew what we could do. We just couldn't always get that message to the people inside a client organisation who actually needed to hear it, especially the ones we couldn't get a meeting with. Yappy changed that. We've won bids that felt impossible before."

Dane Balle
CEO, Rotation Group
winning a complex sales contract with an RFP or bid

3x your win rate.

See how Yappy helps you win procurement-driven deals, shift perceptions, and gain a competitive edge.